At GK247.IN, your privacy is of utmost importance to us. This Privacy Policy outlines the types of personal data we collect, how we use it, and how we protect it. We are committed to ensuring that your information is handled securely and transparently. This policy applies to all users of our website, including those who visit for general browsing, sign up for newsletters, or engage with content and advertisements on our site.

1. Information We Collect

We collect various types of information to provide you with the best possible experience on our website. The data can be categorized into Personal Data and Non-Personal Data.

a) Personal Data

Personal Data refers to any information that can directly or indirectly identify you. This information is typically provided by you voluntarily when you use specific services or functionalities on our website.

• Contact Information: When you contact us or subscribe to our newsletter, we may ask for your email address, name, phone number, and other contact details. This allows us to communicate with you effectively and respond to your queries or requests.
• Account Information (if applicable): If we offer an account feature in the future, you may provide personal data such as username, password, and billing address.
• Transaction Information: If you make purchases or subscribe to services (if applicable), we may collect payment details such as credit/debit card information (through secure third-party payment processors).

b) Non-Personal Data

Non-Personal Data refers to data that cannot be used to identify you personally. This data helps us understand how users interact with the website, which enables us to improve the site’s features and services.

• Cookies and Tracking Technologies: We use cookies (small text files) that are placed on your device to track and enhance your experience. These cookies help us store user preferences, login credentials (if applicable), and facilitate other site functions. Cookies also help us analyze site usage trends and behaviors.
• IP Address and Geolocation Data: When you visit our site, we automatically collect your IP address, which may be used to determine your general geographic location and help us tailor content or ads relevant to your region.
• Analytics Data: We use Google Analytics and other analytics services to collect data about your website interactions. This data includes time spent on pages, the number of visits, pages viewed, and referring websites. These tools help us optimize the website’s layout and content based on how users navigate our site.

2. How We Use the Information

The information we collect is used for several purposes, which can be broken down into the following categories:

a) To Provide and Personalize Our Services

• Improvement of Website Functionality: We use both personal and non-personal data to enhance our website's usability, navigation, and overall performance. For example, cookies allow us to remember your preferences between visits, so we can provide a more personalized experience.
• Tailored Content: By analyzing your browsing behavior and preferences, we can show you content that is more relevant to your interests, helping us provide you with better value.
• Personalized Advertising: We may use your data to display personalized advertisements through services like Google AdSense, which uses behavioral data to display ads relevant to your browsing history, interests, and demographic information.

b) For Advertising and Marketing

• Google AdSense: We use Google AdSense to serve targeted ads based on your past behavior and interactions with other websites. Google collects data through cookies and web beacons to help advertisers display relevant ads. These ads are based on your interests and browsing activity.
• Email Marketing: If you subscribe to our newsletter, we may use your email address to send you updates, offers, and newsletters. You can opt out at any time by clicking the "unsubscribe" link provided in each email or by contacting us directly.

c) To Communicate with You

• Customer Support & Queries: We use your contact information to respond to any queries, concerns, or requests you send us. This allows us to offer the best possible assistance and improve customer satisfaction.
• Notifications: If you opt in, we may send you notifications about important updates, new features, and promotions on the website. These notifications may be via email or website pop-ups (with your consent).

d) For Legal and Compliance Purposes

• We may use your information to comply with legal obligations, resolve disputes, and enforce our terms and conditions. We also use data to ensure the security of our website and prevent fraud or unauthorized activities.

3. Cookies and Tracking Technologies

Cookies and other tracking technologies are essential tools that enable us to understand how users interact with our website. Here’s an overview of their roles:

a) What are Cookies?

Cookies are small data files stored on your device when you visit websites. They allow the website to remember your actions or preferences over time. Cookies do not contain personally identifiable information unless you have provided it voluntarily.

b) Types of Cookies We Use:

• Essential Cookies: These are necessary for the basic functioning of our site. They enable key features such as logging in, form submissions, and remembering your preferences.
• Performance Cookies: These cookies gather information about how you use our site, such as which pages are visited most often and whether you experience errors. This data helps us improve the website’s performance and content.
• Advertising Cookies: These cookies are used to display personalized ads through services like Google AdSense. They track your activity across multiple websites to provide relevant advertisements.

c) Managing Cookies:

You have control over cookies. Most browsers allow you to block cookies or notify you when a cookie is being set. However, blocking or deleting cookies might affect the functionality of the website, and you may not be able to access certain features.

4. Google AdSense and Third-Party Advertising

We use Google AdSense to serve advertisements on our website. Google AdSense uses a technology known as DART cookies to track user behavior and deliver personalized ads. These cookies allow Google to show ads based on your visits to GK247.IN and other websites.

How to Opt-Out of Personalized Ads:

Users can opt-out of personalized advertising by visiting the Google Ads Settings page and adjusting ad personalization. You can also use the Network Advertising Initiative opt-out page to limit personalized ads from other third-party ad networks.

5. Data Security

We are committed to protecting the security of your data. We take various measures to safeguard your personal and non-personal information:

• Encryption: We use secure transmission protocols (SSL) to protect sensitive data, such as payment details or account information.
• Access Control: Access to your personal data is restricted to authorized personnel only. These individuals are bound by confidentiality agreements to ensure your data is kept secure.
• Secure Hosting: Our website is hosted on secure servers that are protected by firewalls and other security measures to prevent unauthorized access or attacks.

6. Your Rights Regarding Your Data

As a user, you have certain rights regarding the personal information we collect from you:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You can request corrections or updates to your personal information if it is inaccurate or incomplete.
• Right to Erasure: You can request the deletion of your personal data. This may be subject to certain conditions, including legal obligations to retain certain data.
• Right to Object: You have the right to object to the processing of your data for marketing or other legitimate interests.
• Right to Data Portability: If you wish to transfer your data to another service, you can request it in a structured, commonly used format.

7. Children’s Privacy

GK247.IN does not knowingly collect personal data from children under the age of 13. If we discover that we have inadvertently collected personal information from a child, we will take immediate steps to delete that data. If you believe we may have collected such data, please contact us.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. When changes are made, the updated policy will be posted on this page with a new "Last Updated" date. We encourage you to review this policy regularly to stay informed.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

• Email: info@gk247.in
• Phone: +91 70155 00813
• Mailing Address: info@gk247.in